Chicks and Lads

The "chick lit" debate continues at Mediabistro, as Serious Literary Women Agree:Chick Lit Just a Marketing Tag.

I think part of the problem lies in that very few women want to be,
1. Identified with the characters in the books that tend to make up "chick lit",
2. Called a chick.

I mean, you don't see the same debate raging over "lad lit" do you? Could it be that most men don't mind being thought of as a "lad"? Or is this debate in the making also?

As an aside, the term "chick lit" always makes me laugh - it sounds like some kind of small bird...