Nascar: the final frontier

And just to keep up the innovation theme, The Book of Fate by Brad Meltzer has become the first book to be advertised on a racecar.

"The Book of Fate," a thriller by Brad Meltzer that opens with a scene at Daytona International Speedway, was featured on the hood of the FitzBradshaw racing team’s No. 12 car in the Busch Series race on Friday (the car finished 32nd). Mr. Meltzer declined to say how much the ad, a modest white circle with his name under the book’s title, cost.